Betty's Burgers is a popular fast-food chain in Australia that specialises in burgers with a unique twist. The chain was founded by David Hales in Noosa, Queensland in 2014.
Since then, it has grown rapidly, expanding its footprint across Australia and New Zealand.
Since 2014, the chain has since grown to have over 30 outlets across Australia and New Zealand. Some of the cities in Australia where Betty's Burgers has outlets include Sydney, Melbourne, Brisbane, Gold Coast, and Adelaide.
Betty's Burgers has become a favourite among food lovers in Australia due to its delicious burgers, great customer service, and unique shop fitting. LF Construction Services had the privilege of working on a Betty's Burgers fit out at Darlinghurst.
The chain's restaurants boast a modern, vibrant, and cozy atmosphere, making it the perfect place to hang out with friends and family.
In this article, we’ll highlight why Betty's Burgers is a testament to the power of innovation and quality customer service, and strangely enough, a lot of its to do with its shop fitting, not just its food!
So let’s take a closer look at where they’ve come from, what they’ve been through and boy, where they are headed!
The Fast-Food Industry Gets SLAMMED by COVID-19
The COVID-19 pandemic has significantly impacted the fast-food industry in Australia, leading to a series of testing times for businesses across the country.
The pandemic's impact was felt most acutely through lockdowns, restrictions on movement, and a reduction in consumer spending.
In response to the pandemic, many fast-food outlets were forced to close their doors or switch to takeaway and delivery services to survive.
According to a report by IBISWorld, the fast-food industry in Australia is expected to decline by 13.2% in 2020-2021 due to the pandemic. This decline resulted in the closure of many fast-food outlets across the country.
Statistics show that the number of fast-food outlets in Australia dropped by 4.5% in 2020, with Victoria being the hardest hit, dropping by 9.6%. This decline resulted in a significant loss of jobs across the industry, with many workers facing reduced hours or losing their jobs entirely.
Post-Covid-19, the fast-food industry in Australia is slowly recovering, with many businesses reopening and implementing new safety measures to protect their customers and employees.
However, the industry is still facing challenges, especially changing consumer behaviour and increased competition from other sectors, and the country and global society as a whole becoming more health-conscious than ever, supporting local produce and generally healthier options.
Against the Odd’s - The Bounceback
Despite the challenges, the fast-food industry in Australia is bouncing back, with experts predicting growth of around 3.1% per year up to 2026. The recovery is expected to be driven by increased consumer spending despite current global challenges in 2023.
Betty’s Leads the Bounceback
Betty's Burgers recently announced plans to open 20-25 new stores across the country despite the current economic climate. The move is part of the chain's ambitious expansion plans, which aim to increase its footprint and reach new customers across Australia.
Betty's has been one of the few success stories in the fast-food industry in Australia during and post-COVID-19.
You can put a lot of that down to the chain's innovative food and customer service approach has helped it weather the storm and emerge as a stronger player in the fast-food market, but also, as we mentioned at the start of this article, its shop fitouts.
David Hales Gets Fresh Investment and Goes BIG!
According to a statement by David Hales, the founder of Betty's, the chain's expansion plans are a testament to its commitment to providing high-quality food and excellent customer service but also to other factors.
The chain is targeting high-traffic locations such as shopping centres, airports, and major tourist destinations for its new stores.
The move comes at a time when many businesses in the fast-food industry are struggling to stay afloat due to inflation issues and a rise in energy costs. However, Betty's is confident that its expansion plans will help it build on its success and grow its brand across Australia.
Betty's had already opened several new stores in 2021, including outlets in Darwin and Melbourne. The chain's new stores created hundreds of new jobs and provided a boost to the economy at a time when it is sorely needed.
So How Does Shop Fitting Make The Difference?
Betty's has revolutionised shop fitting by creating a modern yet retro atmosphere that is both inviting and unique. The chain's restaurants are known for their innovative interior design approach, combining vintage elements with modern design.
The chain's interior design is a reflection of its commitment to sustainability and the environment. So, although people are health conscious they are equally as environmentally conscious, so if you think about it, it can balance itself out!
Betty's Burgers uses sustainable materials such as reclaimed wood, recycled metal, and eco-friendly paints in its shop fittings. The chain's commitment to sustainability is also evident in its packaging, which is made from biodegradable materials.
The classic American diner inspires Betty's Burgers' retro-modern design with a modern twist. The chain's restaurants boast a vibrant and cozy atmosphere, making it the perfect place to hang out with friends and family. The design elements include vintage lighting fixtures, bold graphics, and colourful murals that add to the overall ambience.
Betty's innovative approach to shop fitting has won it many accolades, including the award for best restaurant design at the 2019 Eat Drink Design Awards. The chain's design philosophy is centred around creating a unique and memorable customer experience that is both comfortable and inviting.
We would like to write an article showing a whole list of success stories, but they are few and far between since the turn of the century. However, Betty's Burgers has revolutionised shop fitting by combining modern design with vintage elements and a commitment to sustainability. The chain's innovative approach to interior design has helped it stand out in a crowded market and win over customers with its unique atmosphere and delicious food. Here’s to their and their employee's ongoing success!